Our Story

KUMU is inspired by my mother's name - Kumkum.

It is a name that means color, warmth and everything that is auspicious in the Indian culture. Our brand is an ode to her - by the care she puts into every detail, the thought she gives to every choice, and the love she pours into every day.

We believe the sweetest memories live in the smallest moments.
Snuggles before bedtime. Laughter in the morning light. A handwritten note sent from miles away. A sleepy child padding into the kitchen in their pajamas.

Each piece we create is a small tribute to that spirit: thoughtful, enduring and full of heart.

Our journey.
Determined to dress my two daughters in something softer, safer and more natural than polyester, flannel and flame-retardant fabrics, I drew from what I grew up wearing. The softest cottons...

We began with a simple idea: to create mindful, sustainable wearables that are made from natural fabrics. Our pajamas are sourced from India's finest cotton-growing regions, where generations of textile tradition meet thoughtful, modern design. The fabrics are breathable, naturally soft, and made to be worn close to the skin. Each print, each stitch and each detail is chosen with intention. 

Soft on the skin, gentle on the planet, and evergreen in style.

Because at the heart of everything we do is one simple promise: to make comfort a memory you’ll keep forever. 

Here's to celebrating the timeless bond between a mother and her child - today, tomorrow and always. Because everything begins with them.